SOLVING THE BRIEF
We created a communication design that was centered around specific sharing.
A track or a mixtape, in this case, could only be shared through your contact list, where the contact if having downloaded the app, could connect with another user's specific tape.
Once synched with that shared tape,
the receiver would be able to leave feedback by comment, voice notes, and images to different sections of that tape.
After solving the sharing, we needed to ask ourselves, how would you know if a tape belonged to you or someone else.
We answered that question by creating
"My tapes and shared tapes" to show which tapes belonged to you (blue side) and which were sent to you (green side).
We then used the same color system for the user to know if they were looking at their own notes on a tape (A-side - blue)
Or looking at feedback from that very same tape (B-side - green).
During an interview with the client, they hinted that we could explore outside of the brief as well if we wished to,
as long as we could motivate any changes made.
So one thing we did outside the brief was to center the action button according to the most valuable action on the specific page. Something that the competitors we had looked at were already doing.
Another thing we did was to make the app feel more custom to the user by giving the option to organize with a filter slide looking through their recordings.