CASES

BRANDING

UX DESIGN

BRANDING

Team : Steffi Aluoch, Demi Vincefi, Johan Priebe,
Erik Johansson, Karin Nilsson, Hanna Alexandra
 
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There’s a lot of things I would love to talk about when it comes to this case. For example how my teammates and I found ourselves asking
the question “How do you brand something you don’t want to promote? ” and how we came to answer that question...but I’ll save that for our next encounter ;) 

Instead, I would like to focus on team building, culture nurturing, and the workflow of this case. 

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Our team, consisting of a collection of strong and assertive voices seemed to be a recipe for chaos from the outside looking in.

By setting a point of departure where we took to a day to get to know each other in experience, skills and future goals, we were able to find common ground in what would later become our team culture. 

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P.O.D

As a facilitator, I set up for the team to first answer the  P.O.D questions individually before sharing them with the group.

While leading this process, I balanced a
the free-flowing conversation where the team
could meet, as well as manage time.

Once collected, the answers became our common space for understanding each other's needs.

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THE TOOLS

Right after the P.O.D. we used the walnut method to align the team on the project at hand.

We answered the why, what’s and how’s
of our team that would lead us to our where.

The walnut Method also aligned us on which tools we were going to need throughout the project gave us a smooth transition when working with tools such as the dot method
for decisions, and a Brand Identity chart for mapping out the brand.

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MY ROLE AND A STORY

As Project Lead I became in charge of holding our P.O.D and making sure that the team was acting in the interest of each other and our collective goals throughout the project.

This role also entailed setting the Agenda for the week and day, facilitating morning stand up’s and check in’s as well as supporting my teammates in their roles, and making sure that my teammate's needs were met in order for them to show up and work to their greatest ability.

I would also observe different dynamics within my team and try to foster an environment where everyone could grow by gently bringing these observations up in individual talks to see where I could create a common platform for the team members to meet.

One of my most valuable moments within this role was when one of my team members who always show up happy and excited, was looking a bit down.

The check-in confirmed my initial feeling when the team member said that he was having a bad day,
to which I asked what he needed.
The team member, let's call him Sam,
said that he would love to have an hour or so to work alone during the morning to maybe get out of the bad mood.

Something however told me there was more to it than a bad mood, so I asked Sam if I could check in on him after that hour he needed and we set up a time for a one on one chat.

When I sat down with Sam again, I asked him if his mood had anything to do with the work we were doing or how we were doing it. To which Sam replied that he was unhappy with the role he had.

He said that he had been feeling unmotivated in the tasks and wanted to pivot more towards writing rather than designing but had been hesitant because he was unsure if he could do a good job.

I told Sam that I would be more than happy to take his design work and get him started on some copy that I know we needed that we hadn’t gotten to yet.

At the end of the day, Sam came up to me and thanked me for seeing him and giving him the push to go for it. It had been one of his best days on the project. A day that started with a bad mood. 

SUCESS LOOKS LIKE

At the beginning of the project when setting our roles, I decided to not take on any role that would entail me being glued to a computer. A decision I made to force me to grow into my soft skills and practice my leadership.

When we had the feedback workshop
"I love that, I would love to see more of”

I braced myself for the worst but ended up getting feedback that would change my whole view of what I can do for others.

To have been someone's safe space, someone’s teacher and role model is beyond anything I could have imagined when putting my name under the role of Project Lead. 

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Steffi - The born modern leader - she brings so much warmth in to a room and I always feel
Steffi I love that… Steffi is such safe pilar in this group, making everyone being seen an
- [x] Steffi_ LOVE_ Has the craziest way with words, so focused, so good at condensing thi